Sales of the worst affected mass-to-mid segment products across categories have also seen a slight improvement in this season with single-digit growth, according to companies, retailers and market researchers. The revival has been driven by urban and semi-urban markets, with the critical rural markets still showing no signs of a recovery.
Suvankar Sen, managing director & CEO of the company said "The recently concluded quarter has been yet another positive one for us at Senco Gold & Diamonds, achieving continued robust momentum in both footfalls and revenue across all markets. Gold prices in Q1 were volatile versus Q4 and almost 15% higher YoY. This price volatility continued in Q2 as well, with a sudden fall in Aug-23 and again increasing trend by the quarter end with YoY price higher by 13% leading to above growth. We again achieved volume growth consistently in Q2, leading to H1 level YoY volume growth of 11% in gold and 33% in diamond."
Suvankar Sen, managing director & CEO of the company said "The recently concluded quarter has been yet another positive one for us at Senco Gold & Diamonds, achieving continued robust momentum in both footfalls and revenue across all markets. Gold prices in Q1 were volatile versus Q4 and almost 15% higher YoY. This price volatility continued in Q2 as well, with a sudden fall in Aug-23 and again increasing trend by the quarter end with YoY price higher by 13% leading to above growth. We again achieved volume growth consistently in Q2, leading to H1 level YoY volume growth of 11% in gold and 33% in diamond."
“Celebrating our 150th showroom is not just a milestone for Senco Gold & Diamonds, It s a testament to our unwavering commitment to adorning the dreams of millions.” said Jyoti Sen, director and head of design and marketing, Senco Gold & Diamonds.
Polished Diamond: The maximum price fall has happened in diamonds sized between .25 carat to 3 carats, said Kirit Bhansali, vice-chairman, of the Gem & Jewellery Export Promotion Council (GJEPC). This is giving a chance to Indian consumers to own bigger size diamonds, which otherwise would have been out of their reach.