Grand Velas Riviera Maya, Quintana Roo, Mexico
Sponsored: Grand Velas Riviera Maya seduces guests with spacious accommodations, impeccable service and outstanding hospitality.
By Elite Traveler | January 15 2021
Enjoy the jungle’s mystique and endless ocean views at this AAA Five-Diamond resort for all ages, with luxury amenities that go above and beyond. Choose from three unique experiences: In the Zen Grand Ambiance you’ll be surrounded by lush greenery and freshwater streams; opt for ocean breezes in the Ambassador Ambiance; or choose oceanfront opulence in the Grand Class Ambiance. Explore the entire resort and its specialty restaurants, visit the Kids’ Clubs and Teens’ Club, go on an eco-tour or play miniature golf. Traveling without children? There’s an adults-only pool and restaurant seating for ages 16 and over. Located on more than 1,600 ft of pristine white-sand beach on Mexico‘s Caribbean coast and surrounded by turquoise waters, Grand
What’s the problem?
In recent years, many luxury brands have been pulled up by consumers for perceived stereotyping or aesthetic condescension, notes Sen Lin, Head of Culture, Strategy & Insight at Carat China.
How can brands fix it?
Be useful for the culture, don t be the culture; eg Häagen-Dazs created a unique experience for Chinese consumers by reforming ice-cream as ice-cream mooncakes.
Take the opportunity to lead cultural trends and values; Gen Z is actively seeking brands that share a vision to make the world a better place.
Key quote
“The optimal state of a luxury brand’s ‘localisation’ effort should centre on bringing forth new and authentic cultural experiences, and co-growing new cultures together with their local consumers.”