Suh Min-jeong – the elder daughter of Chairman Suh Kyung-bae of South Korean beauty giant Amorepacific and the prime candidate to inherit the company – recently went into an abrupt yearlong leave of absence, fueling speculation about the company’s business strategy and succession scheme. Having already liquidated all of her stakes in Etude and Espoir, the two budget brands affiliated with the beauty.
An analysis, based on official documents and parliamentary testimony, reveals a series of missed opportunities to prevent a disaster that led to the death of more than 150 people in Seoul.