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Last year at this time, we declared that “the business of coffee sustainability surged in 2019.” You could argue that sustainability throughout the coffee sector took a step backwards in 2020 as actors large and small, public and private, pulled back to protect their own interests and stay afloat by whatever means possible.
You could also argue that one step back is actually five given how far behind the game the world’s agricultural and food systems are in terms of combatting climate change, sustainable farming practices, environmental protection and supply chain equity.
You could also argue until you’re blue in the face about the very meaning of the word sustainability as it relates to coffee and the coffee industry.