enabled radically new possibilities for self-expression and self-experimentation. it s possible for people that have really distinct style and taste to decent the ranks. many talented people. social media and the internet is leveling the playing field in all spaces. so you could be a little girl obsessed with fashion and starts putting herself up online and becomes a real fashion influencer and she had immense impact. everyone wants to know what young people care about. people don t trust it. they know you re trying to sell them something. but if somebody that s not a member of the company says this bag is so fabulous, sales of that bag are going to take off. tina craig also known as the