Consumption and purpose mean different things to Asians than their Western counterparts, opines BBDO Asia's CCO in his analysis of a large study based on consumer data from mainland China, Korea, Japan, Thailand, Philippines, and India.
The revelation came during a closed hearing for five of the Proud Boys who go on trial next month on seditious conspiracy charges related to the J-6 breach.
The results of this year's MAD STARS awards were announced last night at the presentation night held in Busan, South Korea. This year's awards received 18922 entries from 73 countries and saw WPP named Network of the Year and Impact BBDO named Agency of the Year.
The results of this year's MAD STARS awards were announced last night at the presentation night held in Busan, South Korea. This year's awards received 18922 entries from 73 countries and saw WPP named Network of the Year and Impact BBDO named Agency of the Year.