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Unlocking agency methodologies: Why understanding operations is crucial for clients

The perception some clients have of agency environments is often ‘creativity coupled with chaos, overseen by someone called traffic’, writes Johanna McDowell, CEO of the Independent Agency Search & Selection Company (IAS) and Scopen partner…

Joe Public United s Pepe Marais and Xolisa Dyeshana lead Agency Scope s top creative professionals

Managing marketing and agency ecosystems in a post-Covid world

Advertising agencies need to leverage freelance expertise from a skillset and economic point of view, without losing its culture and passions.

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All contributors in South Africa
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Partners top of mind for marketers in 2024 - The Media Online

Partnerships and agents include advertising and below the line agencies; digital platforms; media and PR agencies, and industry giants.

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