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Creating a "magic middle", not a "them and us" of brand vs performance

As marketing agencies continue to seek to deliver, old agency is bumping up against ‘slick martech’, writes Johanna McDowell, CEO IAS and Scopen partner.

United-kingdom
Johanna-mcdowell
Agency-search-selection-company
Agency-scope
Independent-agency-search
Selection-company

Brand vs performance cultures - The Media Online

As marketing agencies continue to seek ways to deliver the goods, we are seeing ‘old agency’ bumping up against ‘slick martech’ agencies.

United-kingdom
Johanna-mcdowell
Agency-search-selection-company
Independent-agency-search
Selection-company
Nick-law
Accenture-song

Creative strategy boosts agency contribution to clients' growth

Creativity has taken a vital leap into the way in which marketers and agencies conduct business with a steady eye on growth.

South-africa
South-african
Johanna-mcdowell
Selection-company
Agency-search
Independent-agency-search

Agency Scope: Creative agencies contribution to clients' growth increases in 2023

The average contribution made by creative agencies to clients’ business growth is up by 4% in 2023 says Agecny Scope.

South-africa
South-african
Johanna-mcdowell
Agency-scope
Selection-company
Agency-search
Independent-agency-search

How marketers rate creative and media agencies

The agency that wins in market perception is the closest to a perfect agency; and noted as such by the industry.

South-africa
South-african
Cesar-vacchiano
Johanna-mcdowell
Brave-group
Agency-search-selection-company
Independent-agency-search
Selection-company

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