Aldi makes big Specialbuy change across its supermarkets
A new Speciabuy range will support British fishermen
Updated (Image: Birmingham Mail)
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Aldi has announced it has launched a new range of fish to support British fishermen and suppliers.
The budget supermarket, with branches across Birmingham and the West Midlands, launched the seasonal range today with the products on sale from Thursday, May 13.
Julie Ashfield, Managing Director of Buying at Aldi UK said
: “At Aldi, we’re committed to supporting British food producers. With so many challenges facing the British fishing industry, we spoke to our suppliers to see what we could do to help. “We’re delighted to be able to purchase this seasonal fish stock that might otherwise go to waste, and it’s great for customers too who’ll be able to enjoy restaurant quality seasonal fish at Aldi prices.” Alison Pessell, Auctioneer at Plymouth Fish Market, described the move as a lifeline for the industry. She said: “This is a fantastic boost for our fishing community as it represents a real lifeline for our crews. In more normal times, much of the native fish caught off the South West coastline is destined for restaurants across the UK and Europe, so the fact that they’ve been closed for much of the past year has been devastating.
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ALDI LAUNCHES NEW FISH RANGE TO SUPPORT BRITISH FISHING INDUSTRY
Aldi is launching a new range of seasonal fish in a bid to support the British fishing industry that has been hit hard by the closure of hospitality venues.
On sale from Thursday 13
th May from just £1.49, the Specialbuy range features species mostly fished on the south coast of Britain that would normally have been sold to restaurants across the UK and Europe.
It marks the first time that species such as Dover Sole, Lemon Sole, British Hake and Cornish Sardines have featured on the supermarket’s shelves, and the first time that Turbot has been sold in any major UK supermarket.
Aldi launch new range across UK in bid to support British fishing industry Aldi is making a change to its fish counters in a bid to support the British fishing industry, the supermarket chain has announced. Aldi is launching a new range of seasonal fish to support the British fishing industry that has been hit hard by the closure of hospitality venues. On sale from Thursday 13th May, the Specialbuy range, available from £1.49, features species mostly fished on the south coast of Britain that would normally have been sold to restaurants across the UK and Europe. It marks the first time that species such as Dover Sole, Lemon Sole, British Hake and Cornish Sardines have featured on the supermarket’s shelves, and the first time that Turbot has been sold in any major UK supermarket.