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Analyzing credit unions 2019 SEG additions
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TTCU s Project School Supplies celebrates 20 years
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Field of membership expansion in 2020: Behind the numbers
July 2, 2021 by CUCollaborate
2020 is no doubt a year most would prefer to soon forget, yet amid so much darkness bright spots could be found within the credit union industry as many institutions found ways to strategically expand their fields of membership. In fact, the past year saw more conversions and expansions than 2019 in every category aside from Select Employee Groups (SEGs) additions. Given employment has had its ups and downs, that’s not terribly surprising.
Fewer SEG Additions, More Potential Members
The adding of SEGs groups that share any common bond of association or occupation is a popular tool for credit unions looking to grow their Field of Membership (FOM), and this was once more the most used tactic in 2020, being put to use by 295 institutions. The number, however, comes in significantly lower than the previous year’s total of 379, not to mention the overall average from 2015–2019 of 41
If you re doing any of these 7 things … stop it!
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