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This June marks the 30th anniversary of an iconic and timeless video game mascot:
Sonic the Hedgehog. After arriving on the Sega Genesis the 16-bit little console that could on June 23, 1991, the game quickly became a buzzworthy system seller and corporate mascot. It was a defining character of the ’90s, and a phenomenon the company needed to stand a chance against rival Nintendo.
Gotta Go Fast
The brainchild of Yuji Naka,
Sonic the Hedgehog touted vibrant graphics and innovative level design. The speed of its gameplay ran rings around Mario and became the emphasis of Sega’s famously angsty and clever “Sega Does What Nintendon’t” marketing campaign. Let’s not forget Sonic’s image and design itself, with that spunky attitude, odd blue color, and enigmatic attributes completely the opposite of a real hedgehog. Sonic had it all, a recipe for success in the ’90s video game market. Sega pushed Sonic as the cooler option for teens and adults Mario was for kids. And i