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Southeast Asia sees exhilarating rise in social commerce

Data by Bain & Co. shows social commerce accounting for close to half (44%) of SEA’s U$109 billion e-commerce market last year alone.

Social commerce closes in on e-commerce as preferred channel for SEA consumers

Social commerce continues to be on the rise in South East Asia as Covid-19 restrictions ease off in some parts of the region.

PHL online shoppers rely on ratings, reviews

FILIPINO shoppers rely on product ratings and recommendations of their friends when buying goods via social-media platforms, according to a Taiwan-based Artificial Intelligence-driven solutions provider. Based on iKala’s Social Commerce Report 2021, the majority or 86 percent of Filipinos rely on ratings and reviews and 56 percent rely on opinions…

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