Henkel merges Beauty Care division with Laundry & Home Care cosmeticsbusiness.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from cosmeticsbusiness.com Daily Mail and Mail on Sunday newspapers.
Getty Images
Shopping for skincare products meant for mature skin can sometimes feel like searching for a needle in a haystack. Why do the women in skincare ads for fine line-fighting products look 25? Are these products actually going to work on skin that’s already experiencing severe dryness or wrinkles? If you’ve had these thoughts while scrolling through the seemingly endless selection of “anti-aging” products, you’re not alone.
SeeMe Beauty
After working in the beauty industry for decades and having seen too many skincare products from other companies with false claims to turn back time, three beauty executives combined forces to create a line of products that speak specifically to the skin concerns of women in their 40s, 50s, and beyond. SeeMe Beauty, a