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Live now, the ‘Maybe it’s a sign’ campaign aims to create an always on mammogram reminder, deploying images of breast-like objects on a hero social film and throughout the country with a simple call to action; maybe it’s time to book a mammogram.

New zealandMichelle hyslopKristal knightCharlotte delaporteBreast cancer foundationSeeing breastsVia ogilvyfridayAh leen raynerAdvertising mediaOmmunity ngo sectorOmens affairs