If you haven't already, please study our free Bootstrapping Course and Investor Introductions page. What a wonderful story of an e-commerce company bootstrapping to $12 million from a small town called Horsens in Denmark. When we spoke in 2019, all of the 60 employees working under Trendhim CEO Sebastian Petersen were working out of Horsens. Sramana Mitra: Let's start at the very beginning of your journey. Where are you from? Where were you born, raised, and in what kind of background? Sebastian Petersen: I'm from Denmark. I would say I had a pretty ordinary background. Both my parents were working in the public sector. I've always had an entrepreneurial spirit together with one of my best buddies growing up. We were always together. We knew when we were 15 that we wanted to build something on our own. I tried different things when I was young. That's how I started. I went to a regular high school. I thought I was going to be an engineer. I quickly
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