one poll say they don t trust them. it drives me crazy. i will be looking up a hotel and you see great reviews, fabulous service, but then another one says terrible, never go again in my life. you have to wonder who is writing this? what is the agenda? the ftc only has guidelines about this. you have to make it clear when there is a financial relationship, but it is not not endorsed. the website trip advisor which is popular has made a deal with american express that if you use an american express card when you stay somewhere or eat somewhere, that will be noted onreview. we know somebody went to the restaurant. there was a tale in the new york times about the english seaside restaurants where the waiters are supposed to go into the water and catch your dinner. people went and it didn t happen. the hoaxer who did it said he thought other people had a grudge against that restaurant and had written these bad reviews. he was going back and showing