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Twitter could grant free verification to its top 500 advertisers and 10k most-followed organizations

This financial burden of a $1k per month verification disproportionately affects smaller businesses and start-ups with limited advertising budgets.

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Twitter has launched a Search Keyword Ads beta test to all advertisers

Search Keyword Ads are a new Conversion campaign objective in the Twitter Ads interface.

Nicole farleySearch keywordPromoted tweetsKeywords adsTwitter keywordsSearch keyword adsSearch engine landMarine corps

Twitter Launches Test of Ad Targeting Based Specifically on Search Queries in the App

Social Media Today

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