Facebook testing brand safety topic exclusions for advertisers This is the first time the Feed environment would be managed though controls, company says.
Carolyn Lyden on January 29, 2021 at 10:59 am
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Facebook announced today that it will begin testing news feed topic exclusions for advertisers this year. Citing advertisers’ brand safety concerns, Facebook says the new feature would allow marketers to choose whether or not to show their ads alongside potentially sensitive content: “For example, a children’s toy company may want to avoid content related to a new crime show, so they could select the ‘Crime and Tragedy’ topic,” the blog announces.
Content consolidation among winning SEO strategies, award winners say
This year’s Search Engine Land Award winners for Best SEO Initiative sat down with Search Engine Land’s own George Nguyen to talk SEO tactics and strategies.
Carolyn Lyden on January 21, 2021 at 8:39 pm
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In an interview with the Best SEO Initiative Award winners, Search Engine Land Editor George Nguyen deep-dives into the best SEO strategies and tactics for your campaigns. Here are the category winners:
Lindsay Neilson from NP Digital worked with PROS to overcome the challenges of a conceptual product and finding search volume in the market to win the Best B2B Search Marketing Initiative – SEO: “We were trying to find a nice balance between the product marketing buzzwords and the conceptual theories of what their product does and actually how users and these various industries and personas work for those terms.”