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Daniel Boey Takes Us Backstage of The Front Row, Singapore s Definitive Virtual Fashion Festival

Tradition through modernity

Tradition through modernity 28 Apr 2021 / 10:31 H. Sean (left) and Sheila say fashion design conjures a mixed feeling of fulfilment and attainment. - Pictures courtesy of Sean Sheila SIX years and 13 collections later, Sean Sheila’s quintessential Japanese aesthetic that blends structural sophistication with the subtlety of prestige is going as strong than ever. Malaysian Sean Loh and Indonesian Sheila Agatha launched their namesake label in 2014 after graduating from Raffles Design Institute Singapore in 2011. Their debut Autumn/Winter 2014 collection Shoko Tendo inspired by Japanese yakuza lore made its mark on the fashion scene immediately. The brand is now known to merge Eastern heritage with silhouettes of the West to create its own creative convergence.

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