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Here Are the 6 Latest Adtech Unicorns Valued at $1 Billion

Six adtech startups drew in investors and reached $1 billion valuations this year, despite shaky economic conditions.

United statesMark douglasRyan reynoldMichael parkesSean mullerSoftbank vision fundGoldman sachsGreen meadow venturesNexus capitalTiger globalVision fundLike videoampBi primeIspot tvV measurementLizabeth pham janowski

Advertising Industry Unites to Create New Standards in Streaming Viewability and Connected TV Measurement

GroupM & iSpot quantifies CTV impression overcounts for first time; Phase One study estimates streaming impressions that continue to play when TV .

Mark rotblatMike odonnellKrishan bhatiaLisa valentinoJohn halleySean mullerJon steinlaufPrnewswire groupFox tubiKirk mcdonaldAaron sobolMike salletteAdam gerberDavid cohenRaghu kodigeWarner bros

GroupM, iSpot tv Study Finds 8 of CTV Ads Delivered When the TV is Off

GroupM is partnering with media companies to create new standards to improve streaming and CTV measurement

Fox tubiKirk mcdonaldAdam gerberDavid cohenSean mullerRaghu kodigeWarner brosLg ads solutionsTech labGroupm northOpen measurementVideo leadership summitPhase two

Goldman Sachs makes $325MN iSpot tv investment

Boasting an added ability to accelerate modern TV measurement currencies, real-time cross-platform TV ad measurement company iSpot.tv has announced an investmen.

Goldman sachLeonard seeversSean mullerGoldman sachsGoldman sachs assetSuper bowlPrivate equity

Goldman Sachs will invest $325M in iSpot, helping to break Nielsen s lock on TV ad measurement

Goldman Sachs will invest $325M in iSpot, helping to break Nielsen s lock on TV ad measurement
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