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Monday, April 12th, 2021 ANAHEIM, CA – The California Grocers Association BB #:163393 and Fresh Produce & Floral Council BB #:162392 have agreed to form a new partnership, further linking the state’s grocery retail community and California produce and floral suppliers.
Through this joint effort the organizations will collaborate to grow membership, promote industry events, and share advertising and marketing opportunities.
“Produce plays a vital role in the way consumers eat and how the grocery industry serves its customers,” said Doug Scholz, Sr. Vice President, Business Development and Marketing. “This relationship offers our grocery community the chance to build a greater connection to these important grocery partners.”