Judging by the now-surging interest in bringing positivity to tourism through ethical tourism, immersive travel, responsible tourism and regenerative travel, it is obv.
Kind Traveler and Visit California have teamed up to launch the first statewide regenerative travel initiative help travelers to give back to communities.
Many mainstream travel agents still emphasize low prices and profit, treating both travelers and destinations as commodities; but Kind Traveler challenges the viability of such a model within an industry increasingly shaped by more conscious travelers.