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Video game trailers whip up frenzied fan passion in a way the world of advertising can only jealously observe. But what can creatives learn from their distant colleagues in the land of the pixel?
Noah Toritto knows fish can’t actually hurt him.
But when a friend told him about their phobia of fish, the quirky phrase turned first into Toritto’s mantra, then into the title of his first album. “I Know Fish Can’t Really Hurt Me,” will be released on Spotify, Apple Music and other streaming services on Mar. 5.
After realizing he wasn’t going back to school at the start of the pandemic, Toritto started to write a few songs and treat it like a “pet project.” He reached out to Jared May and Seamus Masterson, the bass and violin players respectively, ultimately gathering a total of eight band members. Along with wind instruments, the group features drums, piano and choral vocals.
Band Noah Toritto has never rehearsed in the same room or played live. Find out how they wrote “I Know Fish Can’t Really Hurt Me” completely virtually on the newest episode of Sound Source.
DANIELLA TELLO-GARZON: From The Daily Northwestern, I’m Daniella Tello-Garzon. You’re listening to Sound Source, a podcast tuning into music on and around campus. The song you’re currently hearing is called, “THE END,” and it’s the last song on the unreleased album, “I Know Fish Can’t Really Hurt Me.”
The album was made completely virtually by a musical group currently named Noah Toritto who has never played or rehearsed their music live. With three main members and various contributors, the group produces instrumental music that has elements of jazz, blues and rock. Today, I’m talking to Noah Toritto, Seamus Masterson and Jared May about their new album and a few of their singles.