Streaming Anime Lifts Manga Sales By Deb Aoki | May 07, 2021
When the pandemic hit last March, manga publishers in North America were left with an uncomfortable choice: should they cut back on their book releases or stick it out and hope that things get better soon? But it turned out that while people were stuck at home, they started reading and buying more manga. And not just a little but a lot more manga.
According to NPD BookScan, the manga buying spree continues in 2021. Sales of print manga titles in the U.S. increased by 3.6 million units in the first quarter of 2021 compared to the same period in 2020.