Posted May 18th, 2021 for Scripps
CINCINNATI – Further accelerating its leadership in the over-the-top (OTT) space, The E.W. Scripps Company (NASDAQ: SSP) is collaborating with Amazon Advertising to bring its OTT advertising offerings to local businesses. As part of this new initiative, Scripps’ Octane OTT sales team and Amazon Advertising will work together to sell Amazon OTT inventory across IMDb TV, livestreaming service Twitch, top-tier network and broadcaster apps and Amazon’s News apps to local businesses. Amazon OTT and Twitch jointly reach an unduplicated monthly audience of 120 million viewers across the U.S. Scripps launched Octane OTT in 2019 as a platform for local advertisers to reach cord-cutting audiences across a variety of premium OTT video brands and services.
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