athletes, each has their own strategy for diving into the frigid waters. you ve got to run in place to get warmed up, and we like to love and hug and kiss and get all warm and fuzzy and then we jump right in. reporter: after a few minutes of psychological gamesmanship, it s time. this army of self-proclaimed polar bears runs towards its nemesis, the ocean. it s a lot better if you dunk your head in really fast. it s like ripping a band-aid off. reporter: another year, another plunge. every day is a new year. yeah! reporter: in coney island, matt cozar, channel 7, eyewitness news. he wins the best outfit. dressed up like a scottish bagpiper. now the polar bear club, it s the oldest winter bathing organization in the u.s. they swim in the atlantic every sunday from november through april. that guy said it best. it s like ripping off a
reporter: as for these arctic athletes, each has their own strategy for diving into the frigid waters. you ve got to run in place to get warmed up, and we like to love and hug and kiss and get all warm and fuzzy and then we jump right in. reporter: after a few minutes of psychological gamesmanship, it s time. this army of self-proclaimed polar bears runs towards its nemesis, the ocean. it s a lot better if you dunk your head in really fast. it s like ripping a band-aid off. reporter: another year, another plunge. every day is a new year. yeah! reporter: in coney island, matt cozar, channel 7, eyewitness news. he wins the best outfit. dressed up like a scottish bagpiper. now the polar bear club, it s the oldest winter bathing organization in the u.s. they swim in the atlantic every sunday from november through april. that guy said it best. it s like ripping off a band-aid, which i wouldn t want to do either.