SCA appoints Maryanne O’Sullivan head of agency sales, Sydney
July 29, 2021 8:49
Southern Cross Austereo (SCA) has promoted Maryanne O’Sullivan to head agency sales, Sydney.
O’Sullivan has spent almost five years with the company, as a group sales manager in its agency team, and has over 13 years of media sales leadership experience.
Her new role will see O’Sullivan leading the audio agenda with SCA’s agency partners, oversee SCA’s digital audio growth strategy, and supporting the agency team to provide insight-led solutions for advertisers.
SCA head of agency sales, Amanda Unwin, whose remit previously included the role set to be taken up by O’Sullivan, said: “Maryanne is well respected and regarded in the Sydney agency market and has a proven track record of delivering results for our advertiser and agency partners.
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Scott Muller returns to SCA in newly created head of content insights role
Southern Cross Austereo (SCA) has appointed longtime radio executive Scott Muller to the newly created position of head of content insights.
Muller has an extensive background in both local and international radio, having been the inaugural program director at Nova 96.9 in Sydney. He’s also held roles within Austereo and then SCA, as content director of 92.9 in Perth and program director of Triple M Sydney.
Upon his return to SCA, the company said he will be responsible for executing its content insight strategy.
He will also work closely with SCA’s research team, SCA iQ, to distill data and research into meaningful insights, SCA said, with the goal of informing key content decisions across the Hit and Triple M Networks as well as LiSTNR.
Scott Muller joins SCA in new head of insights role
July 23, 2021 9:13
Respected radio programmer and consultant Scott Muller has been tapped by Southern Cross Austereo (SCA) to lead the radio network’s content insight strategy in a newly created role.
Muller will become head of content insights at SCA, which will see him lead the delivery of research-driven, practical, and relevant insights across all SCA’s audio assets to the content leadership team.
Muller will also work alongside the SCA iQ team, to help generate insights in inform content-related decision making, across the Hit and Triple M networks, as well as LiSTNR. He will report directly to SCA head of corporate strategy
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