PatientMetRx, the only data insight service which captures how patients are responding to and experiencing their medicines, has introduced a new feature enabling healthcare marketeers to gain access
GLASGOW, Scotland (BUSINESS WIRE) PatientMetRx®, the only data insight service which captures how patients are responding to and experiencing their medicines, has introduced a new feature enabling healthcare marketeers to gain access to specific and accurate patient insights by medicine from publicly sourced posts.
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Jo Halliday, chief executive of Talking Medicines By Kristy Dorsey Scottish data tech company Talking Medicines has launched its new service providing marketing intelligence to the pharmaceutical industry. Using text mining technologies, PatientMetRx collects data from sites such as Reddit, Twitter, online forums and blogs to produce a systematic measurement of patients’ experience of taking medicines. This data is filtered by artificial intelligence (AI) developed by Talking Medicines that removes irrelevant information to focus on what it being said about medicines, health conditions, symptoms and so forth. Drawing from what the company claims are “millions of conversations”, this information is mapped against a database of 130,000 globally-regulated medicines to produce a “patient confidence score”, offering a systematic way of understanding trending patient trust in their drug brands.