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Malls have rebounded thanks to an unlikely source: Gen Z columbian.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from columbian.com Daily Mail and Mail on Sunday newspapers.
Despite the pandemic’s impact, malls have rebounded thanks to young shoppers. This is partly due to the digital space that has made Gen Z a generation that expects instant gratification. Physical stores appeal to them due to the immediacy of touching and buying products. Professor Stephanie Tully of USC Marshall School of Business believes the instant… Continue reading How Gen Z Is Reviving The Nostalgic Mall Shopping Experience