Manish Chowdhary, Co-Founder of WOW Skin Science, is optimistic about the brand becoming a household name both in India and abroad, "As a brand, we ve evolved over time with respect to the needs of our consumer base. The international markets are also responding positively to our range of products. There is a heightened sense of personalisation among the self-care community, and with WOW s unique Activated Naturals, we believe we can be the brand everyone looks up to."