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hip-hop and science force equals mass. reporter: couldn t be on further ends of the spectrum. but this professor is disproving that hypothesis. using the popular music genre in the classroom with his pilot program called science genius. now launching in ten high schools in new york city. the goal of the experiment, improving student s science grades. the idea here is to take what they re looking for already, combine that with their culture, and introduce them to science, which is something that they re inherently good at and open up with possibilities. reporter: those possibilities expanding with the help of a celebrity partner. both were met with some skepticism and uncertainty from students. it clicked to me.
hip-hop and science force equals mass. reporter: couldn t be on further ends of the spectrum. but this professor is disproving that hypothesis. using the popular music genre in the classroom with his pilot program called science genius. now launching in ten high schools in new york city. the goal of the experiment, improving student s science grades. the idea here is to take what they re looking for already, combine that with their culture, and introduce them to science, which is something that they re inherently good at and open up with possibilities. reporter: those possibilities expanding with the help of a celebrity partner. both were met with some skepticism and uncertainty from students. it clicked to me. because science and hip-hop