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The New Chinese Traveler Won t Be Receptive to Old Marketing Strategies

Trip com Cautious of Travel Rebound Even After China Loosens Covid Rules

China's recent optimization of Covid measures is a significant step forward, however, Trip.com is still cautious.

Trip com bookings and app downloads hit new highs during 11 11 global campaign

SINGAPORE, Nov. 24, 2022 /PRNewswire/ The launch ofTrip.com's hugely popular 11.11 campaign has given nearly three million customers across fifteen major markets big travel savings. The campaign was launched following the celebration of the global travel brand's 5th anniversary. Traffic to Trip.com during the two week promotion for the consumer shopping period around 11th November reached a new high as bookings with the global travel service provider hit a new record, with year-on-year growth surging by 84%. Markets participating in the campaign across Asia Pacific included Hong Kong, Taiwan, Thailand, Vietnam, Singapore, Malaysia, Japan, Korea, Australia and New Zealand, as well as the UK, Spain, Germany and France in Europe and the US. During the sale campaign, Trip.com saw the average number of bookings rise by 68% and traffic jump by 54% for its available promotion inventory. Schubert Lou, Trip.com COO, said: "Trip.com has every reason to celebrate its amazing success

A Jam-Packed Agenda for Skift Global Forum East in December

Trip com s 5th anniversary: Successes and the Journey Ahead with COO Schubert Lou

Trip com s 5th anniversary: Successes and the Journey Ahead with COO Schubert Lou
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