Walking the tightrope : Super Bowl advertisers try to strike right tone after tumultuous 2020 Tom Schad, USA TODAY UP NEXT
During the past 12 months, we ve seen the arrival of a pandemic and a falsely contested election. A nationwide social justice movement and racial reckoning. The end of one presidential impeachment. The start of another. Widespread economic uncertainty. And the storming of the U.S. Capitol.
Any one of these events would be enough to complicate the high-stakes world of Super Bowl advertising, where brands spend $5.5 million or more for a 30-second audience with 100 million people.
Take all of them together and the result is one of the most complex backdrops in the history of advertising s marquee event.