open charters. you tell the state, here s my plan. ben markovitz started a school called sci academy. when he started the cool in 2008 he was the only employee, drove his car around until 3:00 in the morning advertising school. see that number? that s my cell phone. he had to advertise. students had to choose to go there. they didn t get sent there because they lived nearby. we re putting these up everywhere. he even went to houses to recruit. living in new orleans, fwhefr had that. her son reggie goes to sci academy. he came out, interviewed, talked to me and talked to reggie and was explaining to him about the hours and academics and stuff. when the school opened only a third of the students were proficient on state tests. i know half of them didn t know how to read.