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Welcome to Dialed In, Esquire s column bringing you horological happenings and the most essential news from the watch world since March 2020. This week, we re working with the Fondation de la Haute Horlogerie as Media Partner of Watches and Wonders Geneva. Visit Watches and Wonders website for news and video panels daily, and keep checking back here for all the updates you need to know about.
For fans of pilot watches, IWC, the Schaffhausen-based Swiss watchmaker, has long been a leading player. In the 1990s, the Pilot s Watch Chronograph was a popular choice among style nerds and watch lovers alike, who often referred to it simply as “the Flieger” (the German word for “pilot”) without even mentioning the brand. It was one of those “if you know, you know” things. The epitome of modern cool from a coveted tool-watch specialist, it formed the bedrock of the brand s offer.