Scent Marketing Industry News Today : Breaking News, Live Updates & Top Stories | Vimarsana

citrus in the lobby of a jw hotel, that s no accident. scents are being delivered by companies in hopes of enhancing the company s experience. our sense of smell is the most powerful in our emotions. ed burk is the vice president of customer strategy and communications at scent air, a leader in the scent marketing industry. they were one of the first companies to figure out that the use of strategically placed scent could influence customer behavior. all great things happen when you have the right smell. they can transport us to a different time, a different place. and being able to tap into customer s emotions have had powerful results. a study was done in the 90s.

Vice presidentCustomer strategyScent marketing industryScent airEd burkCustomer behavior