Qantas led the way on trust for years however, mounting troubles experienced throughout the year with significant disruptions and reduction in customer service quality saw its brand and reputation built up over decades, facing damaging levels of toxic distrust.
Roy Morgan presented the Roy Morgan Trusted Brand Awards for 2023 to Fortescue Metals in Mining and Petroleum, Toyota for Automotive, Synergy for Utilities, alongside Cadbury in Food and Beverage and Virgin in Travel and Tourism.