BWH Hotel Group® is expanding its upscale, chic boutique brand, Aiden, as the brand is set to grow by over 200% in the years ahead with the portfolio doubling in 2023 alone. Highlights of the brand growth include the upcoming launch of Aiden in India and the launch of Aiden in Scandinavia, where 30 new hotels have been added to the portfolio, each of which offers groundbreaking hologram concierge service.