from walmart are up for grabs after that turkey dinner. millennials and young adults have been the ones leading the way for this thanksgiving night shopping tradition. reporter: if you hit the mall on friday, get ready for the crowds. some 33 million americans say they plan to shop at wal-mart. it may be a race for the pajamas. the company says they will be its number one seller this year. but if stampedes aren t your thing don t forget the deals will last throughout the holiday season. there s a lot of stock to be had in these stores. they want to keep getting shoppers in and keep them happy and keep buying. reporter: expert bargain hunters tell us they use smartphone apps like price grabber to scan prices and compare prices to see if that black friday deal is too good to pass up. good to pass up.