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design and the stanford technology ventures program. he is also co-author of the new book scaling up excellence: getting to more without settling for less. great to see you. great to see you, j.j. i hear this all the time. i mean i went through it. you re a start-up. you re sitting next to each other. you don t have to have conferences because you re right next to each other. right, right. and suddenly you hire all these employees and you need systems in place. it s a tragedy but it s inevitable. it s inevitable. so let s talk about how you get there. you talk about spreading the right mind-set. yeah, so, so a lot of times when entrepreneurs start a company they re focused on just growth, growth, growth. but one of the things that we saw across our studies is the ones that scale well, is they slow down to spread sort of inject people with the right way of thinking. not just running up the numbers as fast as possible. a good example is actually facebook. which from the

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