Wisconsin officials promote tourism as industry loses millions of dollars amid pandemic
New data from Visit Milwaukee and the Wisconsin Department of Tourism shows the greater Milwaukee area lost hundreds of millions of dollars in 2020.
and last updated 2021-05-05 23:25:45-04
MILWAUKEE â New data from Visit Milwaukee and the Wisconsin Department of Tourism shows the greater Milwaukee area lost hundreds of millions of dollars in 2020.
Officials say 2019 was a record-breaking year, totaling $5.9 billion in total business sales in Milwaukee, Washington, Ozaukee and Waukesha counties. In 2020, data shows that figure dropped by more than 25 percent, to $4.395 billion.
In Milwaukee County, visitor spending fell more than 39 percent to $1.33 billion, and jobs dropped 28 percent to just under 24,000.
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