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Summary:
Halfords has been engaged on a long-running digital transformation program that takes in Salesforce, SAP, 8x8 and Microsoft.
Best known as a provider of car parts, tools and cycle equipment, UK firm Halfords was deemed an essential retailer from day one when the country first went into lockdown last March, meaning its shops could stay open for those wanting to purchase product. Even so, with people cautious about leaving their homes in the early days of the pandemic, the company was to see its online sales figures jump from 20% to 80% of total overnight.
Back in 2018, the organization had expanded its business strategy to evolve into a consumer and B2B services-focused business, with a greater emphasis on motoring and motoring services. By early 2020, the 128-year-old firm was already underway with a major digital transformation project to support this shift. A key part of this involved bridging Halfords’s physical assets - 440 stores, 367 garages and 120