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European producers in 2024 will focus on informing consumers about processed and ultra-processed foods and drinks, potentially lowering content in formulations to encourage plant-based meat or dairy alternatives uptake.

Megan stantonSeren kellGood food instituteUniversity of leedsGlobal foodDrink trendsSenior scienceTechnology managerAssociate directorMintel foodFull disclosureSavvy sustenanceL atelierv yellow lentil minceMarket trendsPrepared foodsRansparency and supply chain