Cyprus has been diversifying its visitor base and marketing approach as it fills the huge void left by the loss of Russians and Ukrainian tourists Cyprus has been diversifying its visitor base and marketing approach as it fills the hole left by the loss of Russians and Ukrainian tourists.
Tourism Deputy Minister Savvas Perdios has concluded a first visit to Washington and New York with a view to gathering information and promoting Cyprus as a tourism destination with a positive impression he told CNA.
The digital campaigns of Cyprus Deputy Ministry of Tourism are reaching more than one billion smartphones a year, said Deputy Minister Savvas Perdios, speaking at the conference of the Association of Travel Agents `Digi.travel - The Cyprus International Digital Tourism Conference & Expo 2023.`
Perdios noted that the Deputy Ministry has stopped spending money on advertising on TV, radio, or magazines, because of its limited budget compared to competitive markets, such as Turkey, Italy and Spain.
The Minister of Transport Yiannis Karousos, Deputy Minister for Tourism Savvas Perdios, and Hermes Airport CEO Eleni Kalogirou welcomed the new strategic plan.