New iOS 14 5 update, what you need to know
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Apple Releases the iPhone Update That Facebook Has Been Worried About for Months
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But the one that s been grabbing headlines is Apple s new privacy change, which gives users more transparency and control over apps that want to track them for advertising. Facebook in particular has been worried about the privacy change, as it could limit its ability to effectively target ads to iPhone users.
There are lots of other features, though. Here s an overview of what s new in iOS 14.5.
Apps have a harder time tracking you
IOS 14.5 includes the App Tracking Transparency framework, which is expected to have major implications for the way mobile advertising operates.
You ll see a pop-up when you open an app that wants to access that your unique device ID for advertisers. That pop-up will ask if you want to be tracked and will show why the app wants you to opt in. For instance, an app might say you ll get a better ad experience if you allow tracking.
Apple Basically Launched a Patreon for Podcasters
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