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Government to ban advertising of cruel elephant ride holidays Travel companies advertising holidays which include these rides would face steep fines under new legislation The elephants face beatings to break their spirit so they allow humans to ride them Credit:  iStockphoto Travel companies which advertise cruel elephant riding holidays will face steep fines under new government legislation, the Telegraph  can reveal. After years of campaigns from animal activists including the Prime Minister s fiancee Carrie Symonds, the Department of Environment, Food and Rural Affairs has indicated that it will ban the adverts. Under the proposals, advertising or selling low welfare tourist experiences to consumers at home that involve Asian elephants could be banned. This would include elephant rides, washing or bathing with elephants, elephant shows or bottle feeding baby elephants. All of these practices are associated with poor welfare standards.

United kingdomDuncan mcnairCarrie symondsRural affairsForeign officeDepartment of environmentDepartment for culturePrime ministerWorld animal protectionSave the asian elephantsAsian elephantsMinister lord goldsmithUk newsDepartment for environmentFood amp rural affairs defraZac goldsmith