A postal company in Spain presents a confused campaign against racism The darker the color of the stamp, the less value it will have. The aim of the brand is to show that the value of life should not be defined by the color of the skin. Is it clear to you?
Brand Renegades
Email May 27, 2021 4 min read
This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process.
Another campaign gone wrong?
Correos en España presented a series of stamps in different shades of colors in order to raise awareness about inclusion and racism. The problem? The lighter the tone, the more expensive the picture is, and the Internet users did not like this very much.
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