The shows have been habitual places to turn to for some news and a check of the traffic and weather as they got ready for work and hustled the kids off to
Morning shows extend day to cope with viewer erosion By DAVID BAUDER, Associated Press
Published: May 17, 2021, 6:05am
Share: Today host Savannah Guthrie, from left; CBS This Morning host Gayle King; and Good Morning America host Robin Roberts (Associated Press files)
NEW YORK A recent job promotion came with what seems to be a counterintuitive mandate for NBC News senior vice president Libby Leist: Drum up interest in the “Today” show anytime other than the mornings.
It’s a survival strategy for “Today,” which celebrates the 70th anniversary of its first broadcast in January. Along with ABC’s “Good Morning America” and “CBS This Morning,” the pandemic has been rough on the traditional morning shows.
In this combination photo, “Today” host Savannah Guthrie, from left, attends The Hollywood Reporter s annual Most Powerful People in Media cocktail reception on April 11, 2019, in New York, “CBS This Morning” host Gayle King attends Tina - The Tina Turner Musical Broadway opening night on Nov. 7, 2019, in New York and “Good Morning America” host Robin Roberts arrives at the NBA Awards on June 24, 2019, in Santa Monica, Calif. The pandemic has been rough on the broadcast morning shows, so they re looking to make themselves valuable to consumers during other parts of the day. (AP Photo) entertainment
U.S. TV morning shows extend the day to cope with viewer erosion
WKBT
May 13, 2021 10:41 AM By DAVID BAUDER
AP Media Writer
Posted:
Updated:
Evan Agostini
In this combination photo, “Today” host Savannah Guthrie, from left, attends The Hollywood Reporter s annual Most Powerful People in Media cocktail reception on April 11, 2019, in New York, “CBS This Morning” host Gayle King attends Tina - The Tina Turner Musical Broadway opening night on Nov. 7, 2019, in New York and “Good Morning America” host Robin Roberts arrives at the NBA Awards on June 24, 2019, in Santa Monica, Calif. The pandemic has been rough on the broadcast morning shows, so they re looking to make themselves valuable to consumers during other parts of the day.
David Bauder
In this combination photo, âTodayâ host Savannah Guthrie, from left, attends The Hollywood Reporter s annual Most Powerful People in Media cocktail reception on April 11, 2019, in New York, âCBS This Morningâ host Gayle King attends Tina - The Tina Turner Musical Broadway opening night on Nov. 7, 2019, in New York and âGood Morning Americaâ host Robin Roberts arrives at the NBA Awards on June 24, 2019, in Santa Monica, Calif. The pandemic has been rough on the broadcast morning shows, so they re looking to make themselves valuable to consumers during other parts of the day. (AP Photo) May 13, 2021 - 8:42 AM
NEW YORK (AP) â A recent job promotion came with what seems to be a counterintuitive mandate for NBC News senior vice president Libby Leist: Drum up interest in the âTodayâ show anytime other than the mornings.