Why artificial intelligence is being used to write adverts
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Why artificial intelligence is being used to write adverts
bbc.co.uk - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from bbc.co.uk Daily Mail and Mail on Sunday newspapers.
December 10th 2020 12:25
Saul Lopes is the Head of CRM for the UK division of Dixons Carphone, with responsibility for the Currys PC World UK and Carphone Warehouse websites. Since he joined the business in December 2018, Lopes has set about transforming Dixons Carphone’s approach to CRM and, by extension, its approach to its customers.
Image: freemind-production / Shutterstock.com
In an insight-packed presentation that closed the second day of Econsultancy Live 2020, Lopes walked attendees through some of the highlights of Dixons’ ‘people-centric’ CRM transformation, including how his team succeeded by reversing the traditional approach to personalisation; how they simplified their approach to data and set themselves apart during the pandemic; and what his secrets were for getting stakeholders on board with a transformation project and ensuring success.