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KUALA LUMPUR: The Asian Football Confederation (AFC) has signed an exclusive deal with the Saudi Sports Company for the media rights of the AFC Competitions covering the Kingdom of Saudi Arabia for the commercial cycle 2021-2024 – it was announced on Monday. The deal gives the Saudi Sports Company exclusive rights in Saudi Arabia to broadcast the AFC’s major National Team and Club competitions, including the AFC Asian Qualifiers for the FIFA World Cup Qatar 2022 and the AFC Asian Cup China 2023 as well as the AFC Champions League. The agreement is in line with the Saudi leadership’s vision to ensure the broadcast of premium sports content in one of the most passionate fanbases in the MENA region, the AFC said in a statement.

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